Lockdown, curfew, remote working... The health crisis has led to an explosion in the amount of time spent in front of screens. Easy and quick to consume, video content is now popular with 80% of internet users. In this context, audiovisual productions are more than ever the ideal medium for promoting your brand to your customers and prospects.
More spontaneous than a traditional corporate film, a corporate video report immerses your audience in your world. It is an authentic form of communication that humanizes your message and sets you apart from the competition.
An integral part of your marketing strategy, corporate films or videos can come in a variety of formats. Drawing on the conventions of journalism, corporate video reports adopt an immersive approach similar to that found in television news programs.
Lasting just a few minutes, the corporate video takes viewers behind the scenes of your company through:
Filmed using live action, corporate reports often feature voice-overs. They may also include infographics and animations to give rhythm to the sequence of scenes or illustrate a particular concept.
Now ubiquitous on the internet, video accounts for 80% of global web traffic. YouTube has thus become a search engine in its own right, the most widely used after Google. Video is therefore an ideal communication medium, particularly in the current context, where social distancing rules are increasing the use of smartphones, computers, and tablets.
The B2B sector is no exception to this trend: in fact, more than 70% of B2B buyers watch videos as part of their purchasing process to find the information they need (source: Think with Google).
Designed to be both viral and SEO-friendly, corporate videos can improve your visibility and grow your online community through:
Corporate video reports are also a valuable aid in facilitating the work of your sales representatives in the absence of trade shows.
More structured than a videoconference, but less formal than a traditional corporate film, video reporting showcases your teams and your expertise. Dynamic and realistic, it takes viewers behind the scenes of your company, without falling into the trap of being a simple documentary.
The direct interview format in front of the camera puts people first and creates a sense of closeness that lends credibility to your brand's message. With a less marketing-oriented approach than a promotional video or advertising spot, this format provides transparent information that inspires confidence and encourages engagement.
Corporate video reporting adds a touch of authenticity that sets you apart from your competitors. This unique format allows you to increase your brand awareness, generate qualified leads, acquire new customers, and ultimately increase your revenue.
Because it showcases your employees and the commitment of your teams, corporate video can also be used as part of your HR strategy:
Quick to shoot and edit, video reporting is nonetheless a complex undertaking. For professional results, it is recommended to seek the assistance of an audiovisual production agency.
A preparatory stage is necessary beforehand in order to select the participants who will appear in the video report. They must feel comfortable enough in front of the camera to ensure that they speak naturally and sincerely, conveying their attachment to your brand. Finally, the filming locations must meet certain technical requirements (sound, lighting, access, etc.) and be tidy to showcase your work environment.
Autour de l’Image takes the time to immerse itself in your world in order to craft a message tailored to your targets and objectives. We handle every stage of the production of your corporate video report:
Would you like us to produce your corporate video report? Contact us to discuss your needs!
