Motion design: an asset for your B2B communication

What is motion design?

The English term "motion design" or "motion graphic design" can be translated into French as "animation graphique" or "conception graphique animée." This digital technique involves setting 2D or 3D graphic elements (drawings, photos, text, pictograms, diagrams, shapes, etc.) in motion to create an animated work.

A motion design video consists of a series of animated images, often accompanied by a soundtrack (music, sound effects, voice-over). This animated film, which lasts a few minutes, is created by a motion designer.

 

Why use motion design in your B2B communications?

 

Motion design animations fit perfectly into your B2B communication strategy. This video format offers many advantages for your company.

 

Build engagement with your brand

 

Video content is the most consumed and shared content on the web:

 

• Video accounts for 80% of Internet traffic, and this figure is constantly increasing.
• 85% of internet users share videos with members of their network;
• A post with video is shared 1,200 times more than a post combining text and images.
• A video posted on social media generates interactions with 75% of the people who have viewed it.

 

Motion design animations help improve your visibility, develop your organic traffic, and generate leads to increase your brand awareness. This new communication format also gives your company a modern and dynamic image.

 

Convey strong and impactful messages

 

By combining images and sound, video promotes memorization by the viewer and is an ideal medium for making a lasting impression on your audience. According to the "faire-dire" theory developed by French educational psychologist Roger Mucchielli, an individual retains approximately:

 

• 10% of what he reads;
• 20% of what he hears;
• 30% of what he sees;
• 50% of what he sees and hears at the same time.

 

Thanks to the freedom of graphic style it offers, motion design gives videos an aesthetic and tone tailored to your target audience to generate engagement. The emotions generated by the narration highlight your story and values through storytelling, helping to develop your brand image.

 

Explaining complex ideas simply

 

"A picture is worth a thousand words," according to the famous saying by Chinese philosopher Confucius. An explanatory motion design video can illustrate and simplify abstract or technical concepts, making them understandable to a wider audience. This fun and educational format presents how your products or services work in a concise and visual way. This allows you to deliver a clear and understandable message to your customers or prospects.

 

Meeting all your communication needs

 

Motion design can be adapted to various communication media:

 

• in external communications on your website or blog, on your social media accounts (Facebook, LinkedIn, YouTube, etc.), included in a newsletter, in the form of advertising, as a presentation at trade shows, etc.
• in internal communications to introduce your company to newly hired employees, convey a message to your teams, explain a new process, promote your employer brand, etc.

 

It fits into your company's overall strategy, ideally as part of a series of motion design videos.

 

Eliminate filming constraints

 

An animated film is generally quicker and cheaper to produce than a traditional audiovisual production. Motion design does not require any filming equipment and frees you from the logistical constraints inherent in creating a live-action corporate video, such as finding actors, choosing a set, dealing with weather conditions if filming outdoors, etc. This greater freedom also allows motion designers more creative freedom than filmmakers.

 

How to make a motion design video?

 

The design of a motion design film requires many skills: graphic design, 2D/3D animation, video editing, etc. It is therefore advisable to use a specialized agency to create a motion design video.

 

Examples of motion design videos produced by the agency

 

Autour de l’Image has created the following motion design animation videos:

Our motion design services

 

The Autour de l’Image communications agency will assist you in creating your animated video using 2D or 3D motion design, following this process:

 

• development of specifications (objectives, targets, message, tone, etc.);
• scriptwriting (written document detailing the storyline, voice-over text, and technical information for each shot);
• creation of storyboards and visual elements (illustrations, pictograms, etc.) consistent with your graphic identity and brand strategy;
• animation of the design using appropriate software;
• voice-over recording;
• film editing with possible integration of additional photos and/or videos;
• adding a soundtrack (voice-over, music, sound effects) synchronized with the images.

 

You benefit from our expertise in communication and the skills of an experienced motion designer who is part of our team.

 

Would you like to create a motion design video as part of your B2B communications? Tell us about your project!