The result of our expertise in visual identity, our new brand block embodies the spirit and values of our agency.
Beyond design and aesthetics, the choice of colors, logo, typography, and brand signature responds to a very specific symbolism. That's what we invite you to discover.
A red pictogram on a black background: these colors were not chosen at random, but in line with our brand image.
In the collective imagination, black symbolizes elegance. Associated with sophistication and luxury, it is the timeless color of the famous little black dress or tuxedo. Black also embodies simplicity, sobriety, and rigor. It is not a color in the literal sense, but rather the result of the absorption of all colors, which gives it a certain air of mystery.
In color psychology, red evokes emotion and passion. Seeing this color stimulates the mind, improves blood circulation, and encourages us to take action. The ultimate bright color, red leaves no one indifferent and reveals our character. Its intensity reflects the imageof a dynamic and passionate team, resolutely focused on the future.
Simple and refined, the pictogram recalls the aesthetics of a tribal motif. At first glance, it is the stylized curve of an eye that catches our attention, black on a red background. An observant, determined, and decisive gaze, focused on the client's problem in order to respond to it as effectively as possible. The two upper lines represent eyelashes, but also liveliness, curiosity, and amazement. Because being creative means surprising others and surprising yourself.
A second level of interpretation reveals a spiral. Omnipresent in the universe, from the infinitely small to the infinitely large, from the double helix of DNA to the whirlwind of galaxies, plants, and shells, the spiral represents the creative breath of life. It is the symbol of movement, of openness to the world and to others. It is not a tornado moving in a disorderly fashion, but a force that gravitates around a central point, represented by the pupil, and gains in power. Through its dual nature, both axial and evolutionary, the spiral embodies a principle of permanence.
The agency's name uses a more legible font that is both modern and timeless. The words are linked, because that is what gives meaning to ideas. The white contrasts with the black background. Only the word "image" is highlighted in red, bringing this element to life, just like the brand image that is built day after day. This is our raison d'être and our core business: everything revolves around image.
No grandiose slogans, empty promises, or lofty concepts. Simplicity is the order of the day, with a sober and effective brand signature that sums up our business: communications consulting agency.
Autour de l’Image supports you in creating your logo and graphic charter. We design and produce a customized brand block for you, reflecting your values and your business, in line with your specifications and your brand platform.
