When chickens inspire corporate management

The SMART method for egg production

 

Egg-laying is a perfect example of the SMART method:

 

• Specific: Each hen has a defined role in egg production.
• Measurable: The number of eggs laid is quantifiable.
• Achievable: Laying targets are realistic and adapted to each hen's capabilities.
• Realistic: Living conditions (food, space) are conducive to egg-laying.
• Temporally defined: egg-laying follows a regular, predictable rhythm.

 

The BEBEDC sales technique applied by the rooster

 

The rooster, the true orchestra conductor of the barnyard, unconsciously applies the BEBEDC sales technique:

 

• Needs: He identifies his chickens' needs (food, security).
• Listening: He is attentive to their behaviors and signals.
• Need: He rephrases their needs to make sure he's understood them.
• Evidence: He shows them how he can meet their expectations.
• Desire: He arouses their desire by presenting the benefits of his actions.
• Conclusion: He encourages them to act by giving them clear guidelines.

 

Active listening at the heart of satisfying needs

 

Roosters actively listen to their hens' needs and remain vigilant to external dangers. He observes, analyzes and reacts accordingly, ensuring the safety and well-being of his team.

 

The challenge: a lever for increasing egg production

 

Roosters don't hesitate to challenge their hens to lay more eggs. He stimulates their motivation and competitive spirit, creating a positive dynamic in the barnyard.

 

Information flow: a key to achieving the objective

 

Information flows efficiently within the barnyard thanks to a communication system based on visual and audible signals. Every team member is informed in real time of important events, enabling a rapid, coordinated response.

 

Defending the henhouse against competitors

 

Faced with the threat of a fox, the hens adopt a defensive posture, gathering around the rooster to protect the henhouse. The rooster does not shy away from a fight to protect his hens, whatever the risks, even if it means losing his life. This solidarity and ability to present a united front in the face of competition are precious assets for the survival of the barnyard.

 

The chicken or the egg?

 

So, which came first, the chicken or the egg? It doesn't really matter. One thing's for sure: a wise business owner should invest in a few hens, and may well find that observing his barnyard provides him with the keys to better managing his troops. A life-size management lesson, at low cost and with the added bonus of fresh eggs!