Redesign of the visual identity and website of Logsytech

 

Experts in the supply chain and located in Ile-de-France and Reunion Island, Logsytech has been assisting its customers - partners for more than 20 years and meets the complex logistical challenges of marketing, telecoms and e-commerce players.

Autour de l'Image assisted the group in the redesign of its website and visual identity.

Modernisation and harmonisation of group logos

 

The Logsytech Group is made up of 6 subsidiaries that work in synergy. The existing visual identity did not reflect this synergy between the subsidiaries and the fact that they belong to the same group. In addition to this lack of unity, the logos lacked modernity and consistency with Logsytech's values.

 

It was therefore important to harmonise and modernise the whole, through a "facelift". This made it possible to preserve the initial spirit of each logo so as not to completely break with the origins and to be able to unite each entity around the new graphic proposals.

 

This logo facelift also made it possible to set up a real graphic charter, to define the colours and typography of the Logsytech brand.

Creation of a structuring and unifying website

 

The old website of the Logsytech Group was obsolete and no longer represented the current image of the company, so a complete overhaul of the site was necessary.

 

As Logsytech operates in a complex sector with technical professions and a large number of services, it was important to simplify the contents as much as possible and to set up an intuitive navigation for the visitors.

 

We therefore worked upstream by creating wireframes (functional mock-ups) to validate the framework of the main pages, then we presented graphic mock-ups to the client to validate a design that met their specifications. With these solid foundations in place, we were able to work quickly and in collaboration with Logsytech to deliver a site that met their initial requirements and respected their time constraints.

 

Thanks to the construction of a logical architecture and the creation of a dynamic and current design, the new Logsytech website allows to structure and highlight the multiple facets of the company and the richness of its service offer. In particular, we were able to highlight the different subsidiaries and their geographical presence as well as the group's CSR commitment. The simplification and rewriting of the content allowed the company to clarify its activity to its clients and prospects.

 

In order to generate traffic and visibility, we have integrated their Geolie extranet on the new website. Customers now have to go through the site to access it and they are, in this way, kept informed of the latest news from Logsytech.

Autour de l'image created our new website, our visual identity and our new logos. Our communication had been almost non-existent for years and they knew perfectly well how to understand, absorb and reproduce the history, development and personality of our group, which has changed profoundly in 5 years. We are delighted with this partnership and we feel really supported.
We receive many testimonies of satisfaction from our network who find our new communication much more precise, professional, modern and pleasant than the old one.

 

Patrick Foillard - President

 

About the author

Caroline Madec

Caroline has a master's degree in Brand Communication from Audencia SciencesCom and a master's degree in Digital Communication from ISCOM. This double degree led her to work for large groups such as ACCOR and Engie, in digital project management, and then to evolve towards SMEs, in France and more recently in Australia where she held a position as Marketing Manager at Bilue, a company specializing in mobile application development. Her knowledge of digital and her versatility allow her to adapt to your needs and to accompany you in the development of your projects.

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