Medicalem visual identity | around the image

Medicalem Visual Identity

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The context:

Medicalem is a French company that has been distributing medical simulation mannequins for 10 years.

Customer demand:

Humanize the company's visual identity by placing the patient at the centre of concerns.

Our creative bias:

We find the outline of the face that symbolizes the patient, lying on a lifeline, which itself points to a beating heart. The visual has been reinforced by a signature that justifies the use of medical simulation.

person responsible


Philippe Rigault

Philippe Rigault is the founding president of the agency Around the Image. He assists clients in the development and animation of their communication strategy, combining advice, creativity, coaching and common sense. Around the Image is a global communication agency that simplifies the lives of entrepreneurs. It brings together all the communication and marketing professions necessary for the development of sales and notoriety. .

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