At Autour de l’Image, we don’t view Corporate Social Responsibility (CSR) as a burden or just another box to check. It is the North Pole of our Compass —the compass that aligns our strategic vision with our day-to-day actions.
Working for the Defense Industrial and Technological Base (BITD) is a commitment. We embrace this commitment wholeheartedly—and we believe it warrants clear guidelines. Here’s how we balance our work in support of industrial sovereignty with a rigorous, responsible approach.
Our commitment is simple: to build sustainable, meaningful, and transparent growth—without compromising the future.
Speaking Truthfully and Speaking Simply: We avoid jargon and unspoken assumptions. An effective relationship is built on simplicity, kindness, and—dare we say it—good humor—even when dealing with a classified case, even when facing a demanding technical committee.
Integrity as a Shield: Strict compliance with export laws and regulations (ITAR, EAR, international sanctions) is not an option—it is our security framework. We refuse assignments involving regimes under embargo or that violate the provisions of the Arms Trade Treaty.
The right to decline: We reserve the right to decline a client whose business ethics or practices we believe are inconsistent with our values. Working with us requires shared values, not just a budget.
Mutual Growth: We champion the interests of our partners (freelancers, service providers, and employees) with the same passion as we do our own. We know that your growth depends on theirs.
Absolute Respect: People are our most valuable asset. Beyond the international standards that we strictly adhere to, we are committed to the well-being of every woman and man we interact with.
Responsible and Sovereign Procurement: Our service providers (printing, photography, development, hosting) are primarily French or European. This approach is consistent with our commitment to supporting our clients’ industrial sovereignty.
Remote-First Work: For over 15 years, our agency has been organized around remote work. This long-standing commitment has drastically reduced our carbon footprint (with virtually no commuting) while providing our teams with an unparalleled work-life balance.
Digital Minimalism (Green IT): We follow the principle that “the best is the enemy of the good.” Our processes are streamlined, and our solutions are targeted. This minimalist approach promotes eco-design in your projects: less digital bloat, better performance, and lower energy consumption. Our websites are audited annually (page size, performance, French hosting).
Minimalist design: We avoid clichéd defense imagery (camouflage, flags, sights) to convey our clients’ industrial uniqueness with understated elegance. Fewer stock photos, more meaning. Fewer effects, more impact.
Incorporate social and environmental considerations into every client strategy—including the BITD.
Embodying change through our own practices (remote work, radical transparency, ethical procurement).
Contributing to a virtuous ecosystem: economic (industrial sovereignty), social (respect for partners), and environmental (digital restraint).
