Salesforce Chatter, BlueKiwi, Jive SBS, Yammer, SocialText, IBM Lotus Connections, SeeMy or Jamespot... the csr list is long. These corporate social networks are not like most community networks you know and use. Like Facebook, Twitter, Pinterest, these SREs are virtual open space where data sharing and discussion are at the heart of the concept. With professional exchange as its main vocation, a new management culture is taking place.
CSR, to re-create the link in the company
In the space of four years, social networks have become natural media for information sharing. It was normal for the tools of the personal sphere to be invited into the professional sphere. Facebook, Twitter, Tumblr, Pinterest and many others are now part of our daily lives, whether at home or at work.
CSR is an internal Facebook whose access is controlled. It involves rules and an editorial charter to be respected. Only the company's employees can access and participate. The key to entering the corporate social network is simple, just have an email address of the type prénom.email@example.com. It is also possible to invite outsiders to associate them with a project.
CSR is a new tool for the company to share information much more dynamically than email. It promotes exchanges between employees by allowing users to post information via their profiles, store, share and make available virtually files, to carry out teamwork in real time or delayed ... It replaces email and avoids the proliferation of heavy file shipments and the saturation of email servers. It is a collaborative work tool that makes information available to and from the community.
The social power of CSR: real-time interconnectivity... or deferred.
Being able to communicate directly, instantly or offline with one or more people in his project is the real beginning of interactivity, the main objective of web 2.0.
The internal social network creates closeness between employees. By breaking down hierarchical and generational barriers, this new communication vector develops the social link and offers employees new benchmarks, a new organization based on the collective. Being connected in real time with colleagues allows for better productivity within a work team. Communication is more fluid between the employees involved in the project and the organization is more agile. It also allows new entrants to be integrated much more quickly.
The challenge for the company is to develop the social capital of its employees and to create an internal network that facilitates and influences creativity.
The corporate social network, a new culture of men's management that improves the relationship between teams and information systems.
A "company 2.0" involves major organizational and operational changes. It encourages collective intelligence. This is due in particular to Generation Y (digital generation born between 1980 and 2000) and its entry into the professional world that push new communication media and social networks at the heart of entrepreneurial management.
Thus, employees are no longer mere consumers of information but also become contributors and proactive. CSR is the interactive solution to the lack of communication often common within companies, within teams. This new culture of proximity supports the innovation and the proper functioning of information systems, engines of internal and external improvement.
The corporate social network, the "next generation" intranet
CSR is the natural evolution of the passive intranet. This now archaic computer network made available information and files on servers. At best, employees benefited from internal messaging. Today with CSR there is a harmony that is created within the work teams. We see the emergence (or reappearance) of a real community of collaborators.
The Customer relationship management -CRM- integrates internal exchanges within the company for greater efficiency.
The CRM is now fully integrated into commercial organizations. By integrating CSR, this tool synchronizes all your data and those of your colleagues regarding prospects, customers and project progress... It therefore manages your internal and external information.
Customer relationship management allows all employees to capture, process and analyze in real time the information of your contacts and current files. It is possible to find, thanks to your CSR, the conversations of employees regarding competitive intelligence, to access the data of the various departments of the company... The CRM thus encourages general cohesion and offers an optimized service to your contacts. By making all the information available, the company knows how to respond to the customer's request, precisely and quickly.
CSR, the advent of information sharing.
Information, cohesion, mediation and participation are the four pillars of a corporate social network. Both e-mail and document manager, CSR creates added value. By imposing a decommissioning, the company's internal social network places discussion and sharing at the centre. Its aim is to maximize opportunities for connecting, to mobilize the right people in the face of a given situation, to optimize exchanges, to solve problems quickly.
Sharing is a creation of value. The more information circulates, the more creatively dynamic the company is to stand out from the competition and to the greater satisfaction of customers.
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Philippe Rigault est le Président fondateur de l'agence Autour de l'Image. Il accompagne les clients dans l’élaboration et l'animation de leur stratégie de communication, en combinant conseil, créativité, coaching et bon sens. Autour de l'Image est une agence de communication globale qui simplifie la vie des entrepreneurs. Elle réunit tous les métiers de la communication et du marketing nécessaires au développement des ventes et de la notoriété. .