CSR ADI

CSR: The ADI Compass for a Sustainable Future

At Autour de l’Image, we don't see Corporate Social Responsibility (CSR) as a constraint or a simple box to tick. It is the magnetic north of our compass. It is a philosophy of life that aligns our strategic vision with our daily actions.

We firmly believe that a communications agency should not only take care of its clients' image, but also take care of its impact on the world. Our commitment is simple: to build sustainable growth without compromising the future.

#1
Our Governance: Transparency as a Driving Force

Trust cannot be decreed, it must be proven. That is why we have established a culture of documentation as a management standard.

  • No gray areas: Whether through our HRIS (Eurecia) for our employees or through Asana for our customers, information flows freely.
  • Shared responsibility:What is written down is binding. By documenting our exchanges and decisions, we cultivate a healthy, factual, and peaceful relationship. This radical transparency is the cornerstone of our Trust Capital.

#2
Our Ethics: "Speaking Truthfully"

In a sector that can sometimes be opaque, we have chosen clarity.

  • Speaking Truthfully and Simply: We avoid jargon and unspoken assumptions. An effective relationship is based on simplicity, kindness, and, dare we say it, good humor.
  • Integrity as a shield:Strict compliance with laws and regulations is not an option, it is our security principle. This rigor protects us (and you) from unnecessary conflicts and ensures peace of mind in business.

#3
Our Ecosystem: Partners, Not Suppliers

We have abandoned the traditional "Customer/Supplier/Employee" model in favor of thinking in terms of ecosystems.

  • Co-growth: We defend the interests of our partners (freelancers, service providers, collaborators) with the same fervor as our own. We know that your growth depends on theirs.
  • Absolute Respect:People are our most valuable asset. Beyond the international standards that we strictly adhere to, we ensure the individual well-being of every woman and man with whom we interact.

#4
Our Environmental Impact: Pioneers of Sustainability

We didn't wait for it to become fashionable before taking action.

  • Remote First: For over 15 years, our agency has been organized around remote working. This historic choice has drastically reduced our carbon footprint (with virtually no travel) while offering our teams an unparalleled work-life balance.
  • Digital Minimalism (Green IT):We apply the principle that "the best is the enemy of the good." Our processes are streamlined, and our responses are targeted. This minimalist approach promotes the eco-design of your projects: less digital fat, better performance, and lower energy consumption.

In summary, our commitments

  1. Integrate social and environmental issues into every customer strategy.

  2. Embodying change through our own practices (teleworking, transparency).

  3. Contribute to a virtuous and respectful local ecosystem.

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