Social Media
Alsbom is a French company that maintains drainage systems using natural solutions in line with the sustainable development policies of its commercial real estate clients.
Creation of a digital and visual campaign running for three months, from mid-August to mid-November, aimed at promoting Alsbom's professionalism and innovative nature.
Comprising thirteen episodes, conveying thirteen arguments by playing on subtext, the campaign highlights Alsbom's strengths.
With its humorous and offbeat tone, the campaign aims to capture attention, energize communication, and foster loyalty between the brand and its prospects.
In this campaign, humor is used for its positive impact on message retention and helpsimprove visibility while standing out in a market known for being rigid.
To reinforce the campaign's impact, each new episode is broadcast weekly on all of Alsbom's social media channels: LinkedIn, Facebook, and Twitter. An email campaign further boosts engagement, brand awareness, traffic to the client's website, and its visibility on social media.
Beyond brand communication, this campaign is an invitation to meet up, work together, and make it easier to get in touch.
