LILAMAG specializes in after-sales service for biomedical equipment and training for biomedical technicians. Bringing together a range of expertise, LILAMAG provides comprehensive services tailored to the needs of healthcare facilities, ensuring they always have reliable, high-performance medical equipment at their disposal for better patient care.
The new identity had to synthesize LILAMAG's three areas of expertise.
The identity has been redesigned in terms of both graphics and typography.
LILAMAG operates exclusively in Africa, so it was essential that this element be included in the logo.
The ECG trace creates a connecting line across Africa and brings the identity to life.
The font is deliberately modern and tech-inspired, reflecting the company's business. The two red dots add a graphic touch to the font and create a link with the symbol.
