Branding
As supply chain experts based in the Paris region and on Reunion Island, Logsytech has been supporting its clients and partners for over 20 years, responding to the complex logistical challenges faced by players in the marketing, telecoms, and e-commerce sectors.
The Logsytech group is made up of six subsidiaries that work in synergy. The existing visual identity did not reflect this synergy between the subsidiaries and their membership of the same group. Beyond this lack of unity, the logos lacked modernity and consistency with Logsytech's values.
It was therefore important to harmonize and modernize the whole through a "facelift." This made it possible to preserve the original spirit of each logo so as not to completely break with the origins and to be able to unite each entity around the new graphic proposals.
This logo revamp also made it possible to establish a comprehensive graphic charter and define the colors and typography of the Logsytech brand.
