Rebranding for Elite Security

Client presentation

Elite Sécurité is a private security company with a strong presence in the Grand Est region, operating from its bases in Reims and Châlons-en-Champagne across the five departments bordering the Marne. With two decades of experience, Elite Sécurité has built a reputation for excellence and now has more than 300 qualified security agents.

If you want to develop your brand image, let's talk about it!

Challenges and pain points

As it grew, Elite Sécurité realized the need to align its image with its status as a major player. Despite its solid reputation and recognized expertise, the company identified several areas for improvement:

A need to structure one's brand image to reflect its scale and professionalism.
Communication tools that did not sufficiently highlight its expertise and quality of service.
The need to communicate consistently with target markets (public clients, industrial clients, local authorities).

Solutions implemented by Autour de l’Image

To support Elite Sécurité in this transformation, Autour de l’Image deployed a strategic and creative approach:

Development of a new brand platform: Extensive work was carried out to define Elite Sécurité's DNA, aligning the CEO's vision with the company's missions, values, and ambitions.
Modernization and redesign of the logo: The visual identity has been redesigned while retaining the historical element of the eagle, a symbol of vigilance and protection. The new logo incorporates a shield, representing the security of customer sites, and clear, professional typography. The overall effect is more legible, graphic, and memorable.
Slogan revamp: The old wording has been replaced by a strong and direct promise: "Guaranteeing your peace of mind." This new slogan clearly communicates the added value of Elite Security.
Website and social media redesign: Digital communication tools were completely overhauled to highlight the company's expertise, facilitate navigation, and optimize engagement with target audiences. The website, in particular, underwent a complete redesign in terms of both design and content.

Impact

The actions carried out by Autour de l'Image have had a positive and measurable impact for Elite Sécurité:

Boosting lead generation: The company has seen a significant increase in contact requests and sales opportunities.
Highlighting successes: The new image served as a foundation for effective communication about important events such as the 20th anniversary, revenue growth, and the recruitment of new agents.
Positioning statement: Elite Sécurité is now perceived as a major and trusted player in the private security sector in the Grand Est region, which is reflected in increased consultation on large-scale projects.

Visit the Elite Security website

Why choose Autour de l’Image?

Choosing Autour de l’Image means choosing an agency that understands the challenges of your industry and puts its expertise at the service of your growth. We support you in defining and implementing a powerful and consistent brand strategy, enabling you to stand out from the competition, gain credibility, and achieve your business objectives. Like Elite Sécurité, entrust us with transforming your image and propel your business to new heights.

Let's discuss your project!