Redesign of Sofrecom's identity and formalization of the graphic charter
Client presentation
Sofrecom, a subsidiary of the Orange Group, is a consulting and engineering company specializing in the telecommunications sector. With its extensive expertise, it supports its clients in their digital transformation on an international scale.
Challenges and pain points
Strengthening identity: Sofrecom's move to the Orange Gardens campus, a dynamic environment bringing together 5,000 people, required strengthening the identity of the company and its employees.
Modernizing the image: Although well recognized, the existing logo lacked modernity and did not fully reflect Sofrecom's evolution.
Harmonize communication: The use of the logo and graphic elements was not always consistent, which could damage the brand image.
Solutions implemented by Autour de l’Image
Logo evolution: Rather than creating a completely new logo, we opted to modernize the existing logo, thereby maintaining a link with the past while looking toward the future.
Detailed graphic charter: We have carried out extensive standardization and usage work by formalizing all usage rules in a comprehensive graphic charter.
Redesign of communication materials: All communication materials have been reviewed and adapted to the new graphic charter, ensuring visual consistency.
Dynamic digital templates: Digital communication templates, particularly for LinkedIn, have been redesigned to reflect the new image and boost Sofrecom's online presence.
Impact
Stronger identity: The new logo, which is more modern and striking, reinforces Sofrecom's identity and helps it stand out more clearly within the Orange Gardens campus.
Modernized image: All visual communications now reflect Sofrecom's dynamism and expertise.
Visual consistency: Thanks to the graphic charter, the use of the logo and graphic elements is now harmonized, thereby strengthening the brand image.
Enhanced online presence: New digital templates enable Sofrecom to communicate more effectively on social media.
Why choose Autour de l’Image to manage your visual communication projects?
Expertise: We have solid expertise in creating and redesigning visual identities.
Personalized approach: We take the time to understand your needs and challenges in order to offer you tailor-made solutions.
Creativity: We put our creativity to work on your project to design powerful communication materials.
Responsiveness: We listen to your requests and are committed to meeting your deadlines.
