Rebranding of Sofrecom and formalization of the visual identity guidelines
Client presentation
Sofrecom, a subsidiary of the Orange Group, is a consulting and engineering firm specializing in the telecommunications sector. Drawing on its expertise, it supports its clients in their digital transformation on an international scale.
Challenges and pain points
Strengthening the brand identity: Sofrecom’s move to the Orange Gardens campus—a dynamic environment home to 5,000 people—called for a stronger brand identity for both the company and its employees.
Modernizing the brand image: The existing logo, while recognizable, lacked a modern feel and did not fully reflect Sofrecom’s evolution.
Standardizing communication: The use of the logo and graphic elements was not always consistent, which could have harmed the brand image.
Solutions implemented by Autour de l’Image
Logo Evolution: Rather than creating an entirely new logo, we chose to update the existing one, thereby maintaining a connection to the past while looking toward the future.
Detailed style guide: We conducted a thorough standardization and usage review, formalizing all usage rules in a comprehensive style guide.
Redesign of communication materials: All communication materials have been revised and adapted to the new visual identity guidelines, ensuring visual consistency.
Dynamic digital templates: Digital communication templates, particularly for LinkedIn, have been redesigned to align with the new brand identity and revitalize Sofrecom’s online presence.
Impact
Strengthened brand identity: The new logo, which is more modern and striking, reinforces Sofrecom’s brand identity and helps it stand out more clearly within the Orange Gardens campus.
Updated brand identity: Sofrecom’s entire visual identity now reflects the company’s dynamism and expertise.
Visual consistency: Thanks to the brand guidelines, the use of the logo and graphic elements is now standardized, thereby strengthening the brand image.
Enhanced online presence: The new digital templates enable Sofrecom to communicate more effectively on social media.
Why choose Autour de l’Image to manage your visual communication projects?
Expertise: We have extensive expertise in creating and redesigning visual identities.
Personalized approach: We take the time to understand your needs and challenges so we can offer you customized solutions.
Creativity: We put our creativity to work on your project to design impactful marketing materials.
Responsiveness: We listen to your requests and are committed to meeting your deadlines.
