Autour de l’Image partnered withLyonbiopôle,a competitiveness cluster and catalyst for the health innovation ecosystem in the Auvergne-Rhône-Alpes region, to redesign itswebsite,extranet, andjob board. This was a large-scale project spanning six months, with the goals of modernizing the design of the existing sites, simplifying navigation, and finding a way to showcase their member companies by creating content reserved for members.
One of the major challenges of this project wasconsolidating three separate projects into one: the website, the extranet, and the job board. Since each project had itsown specific characteristics, it was important to maintain design consistency while ensuring operational uniqueness, all while creatinglinks between the different sites. This required the creation of three separate sets of specifications, three schedules, and three different wireframes (functional mockups).
Another major challenge involved the sections reserved formember companies. Significant work was carried out in collaboration with the Lyonbiopôle team to determine whichcontent should be reserved for membersand how to bothattract new members byencouragingcompanies to join and encourage existing members to update their profiles.
A great deal ofpreparatory work wentinto the projects beforehand, covering everything from schedules and specifications to mockups. The goal was to coordinate the development of the three projects over a six-month period. On the Lyonbiopôle side, it was also necessary to determine which key content would be included on the new sites and which elements needed to be streamlined. This two-pronged effort, carried out prior to development, enabled the creation of a modern, streamlined design that is easily adaptable to all three sites, as well as the implementation of an intuitive architecture and navigation system that allows users to easily switch between sites.
As for the sections reserved for member companies, the websites have been designed so that certain selected content requires users to log in to their member profiles, thereby encouraging members to update their profiles—or, for non-members, to create one.
Six months after the three websites went live, the numbers are starting to tell the story:
