Social Media
Medicalem is a French company specializing in the sale of mannequins and medical devices for educational simulation.
Creation of an 8-week digital and visual campaign, from mid-October to mid-December, in the spirit of the "Instagram vs Reality" phenomenon.
Divided into eight episodes promoting eight products—high- and low-fidelity simulators—the campaign conveys a powerful and particularly compelling message to healthcare professionals: "Train yourself in the reality of your profession."
Far from the clichés of the "Insta vs Reality" phenomenon, where photos are overly edited and photoshopped and do not reflect reality, the Medicalem campaign aims to make an impression by highlighting the similarity between the two images, emphasizing the fact that there is only a fine line between simulation and reality.
With this campaign, Medicalem is testing the relevance of its new social network, Instagram, among healthcare professionals.
To ensure the campaign's effectiveness, each episode is broadcast weekly on all of Medicalem's social media channels: LinkedIn, Facebook, Twitter, and Instagram. Anemail campaign with a call to action has also been set up to drive traffic to the website www.medicalem.com and boost engagement and awareness on social media.
Beyond brand communication, this campaign aims to legitimize the technological leap forward in medical simulation by offering healthcare professionals access to real-life learning experiences, in line with the fundamental principle of the French National Authority for Health (HAS): "Never do it for the first time on a patient."
