The Incos website gets a makeover

Header design Incos

Client presentation

INCOS advises its B2B clients onthe purchase and implementation of services. The firm specializes in on-site cleaning. For 33 years, it has been assisting clients with the management of their hygiene and cleaning, multi-service, mail and handyman services and, more recently, with multi-technical services, reception, security, and safety within their premises.

 

Production - Incos-4
Production - Incos

Challenges

Incos is a family adventure spanning two generations. The new website needed to capitalize on the company's rich history while looking ahead to the challenges it will face in the coming years, particularly by integrating new service offerings. It was also essential for the site to highlight one of Incos' key strengths: process expertise.

Solution

Autour de l’Image chose to start with a blank page. The site was designed based on our understanding of the business and how its different aspects intertwine. The content was co-written with the Incos teams to reflect the firm's DNA. Greater emphasis was placed on case studies and client references in order to showcase the full scope of a firm that works with major players but did not communicate this effectively.

Production - Incos

 

Impact

  • The new site features more editorial content that promotes its natural referencing.
  • Thenumber of sessionsper user increased by+27%.
  • The average visit duration on the site has increased significantly, from 34 seconds to 1 minute 39 seconds.
  • Thenumber of pages viewedper session increased by+56%.
  • The bounce rate dropped to 11% with Incos clearly identified as a consulting firm and not a hygiene and cleaning service provider.

 

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