Redesign of Sofrecom's identity and formalization of the graphic charter

Sofrecom logo

Presentation of the client

Sofrecom, a subsidiary of the Orange Group, is a consulting and engineering company specializing in the telecommunications sector. With its extensive expertise, Sofrecom supports its customers in their digital transformation on an international scale.

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Realization - Sofrecom

Challenges and pain points

  • Reinforcing identity: Sofrecom's move to the Orange Gardens campus, a dynamic environment with 5,000 employees, made it necessary to reinforce the identity of the company and its employees.
  • Modernize the image: The existing logo, while recognized, lacked modernity and didn't fully reflect Sofrecom's evolution.
  • Harmonize communication: The use of the logo and graphic elements was not always consistent, which could damage the brand image.

Solutions provided by Autour de l'Image

  • Logo evolution: Rather than creating a completely new logo, we opted for a modernization of the existing one, thus maintaining a link with the past while looking to the future.
  • Detailed graphic charter: We carried out in-depth standardization and usage work, formalizing all the rules of use in a comprehensive graphic charter.
  • Overhaul of communication media: All communication media have been revised and adapted to the new graphic charter, ensuring visual consistency.
  • Dynamic digital templates: Digital communication templates, especially for LinkedIn, have been redesigned to match Sofrecom's new image and energize its online presence.
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Impact

  • Reinforced identity: The new logo, more modern and impactful, reinforces Sofrecom's identity and enables it to stand out more clearly on the Orange Gardens campus.
  • Modernized image: All visual communication now reflects Sofrecom's dynamism and expertise.
  • Visual consistency: Thanks to the graphic charter, the use of the logo and graphic elements is now harmonized, reinforcing the brand image.
  • Boosted online presence: new digital templates enable Sofrecom to communicate more effectively on social networks.

 

Why call on Autour de l'Image to manage your visual communication projects?

  • Expertise: We have solid expertise in creating and redesigning visual identities.
  • Personalized approach: We take the time to understand your needs and challenges, so we can offer you customized solutions.
  • Creativity: We put our creativity to work on your project to design effective communication tools.
  • Responsiveness: We listen to your needs and are committed to meeting your deadlines.
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