The manager is the first ambassador of the Brand
Why support a manager in his communication?
The manager is, by essence, alone at the head of his company. It must both develop a short-term vision to be in phase with operational staff and plan for the long term to set its course. The company's development, the changing environment and exceptional events are all causes that require a step back.
First ambassador of the company
The manager is the brand's first ambassador. Business development, good and bad news, crisis management, the manager is very exposed and must therefore offer a good visibility on his actions and the course he follows to achieve his objectives. Communication becomes strategic. The manager's words have a direct impact on the company's image and require preparation, composure and hindsight to ensure that they never react in the heat of the moment.
This involves a diagnostic phase, the definition of communication axes, the creation of the communication device and its deployment. This system includes the manager, his Codir and the people in charge of communication in the company.
The manager needs to make his or her mark on the company's life. Communication is now at the heart of the strategy. We live in the moment. There is no longer a border between internal and external.
We support the leader in his or her speeches, to help him or her impose his or her messages, mark his or her territory and develop his or her influence as a recognized expert.