Logo and Graphic Charter arounddelimage

Creating your logo and graphic charter, synthesis of the company's values

Why create a logo and a graphic charter?

Your logo symbolizes the image and values of your company. It is your own branding identity.

The graphic charter is a working and reference document for the use of your company's visual identity. It synthesizes the fundamental rules of what can and cannot be done. It is intended internally and externally (e.g. your web designers or printers)


LogoS References Around the Image

The components of the graphic charter

  • The logo and its variations (colors, black and white, versions to use according to use ...)
  • Its layout on the various communication media
  • Minimum and maximum sizes depending on usage
  • Prohibitions related to the use of the logo (distortion of the visual, use of the name without visual, logo without base line ...)
  • The typographies and fonts used and authorized
  • The RVG, CMJN and Pantone colour codes, complemented by complementary colours
  • The variation on stationery (header paper, business cards, envelopes, correspondence cards)
  • The layout of images and graphic elements
  • The declination of communication media
  • Editorial rules
  • The rules of adaptation and variation according to the media

Your profits

Our agency designs and creates custom logos, meeting your specifications and perfectly adapted to your industry. We create your logo, its graphic charter and its variation on all your communication media.

Our creative process

Our creative research builds on your brand platform


We take the brief of your request. We send you a summary document that validates your application and initiates the creative process.


Our graphic designers explore different avenues and submit them to you in order to clearly identify the ones that have your preference. They listen to your comments and suggestions.


After these proposals, we submit a short list and invite you to make your choice.


We finalize our work and deliver your logo and its variations. The logo is adapted according to the graphic charter, on all your communication media (letter, business card, website, etc.).


Our agency accompanies you in the registration of your semi-figurative trademark (the filing of your logo) to inPI and gives you the rights for life.

Let's talk about your needs

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