Corporate video reporting in the age of teleworking

 

Confinement, curfews, remote work... The health crisis is exploding the time spent in front of the screens. Quick and easy to consume, video content is now popular with 80% of Internet users. In this context, audiovisual productions are more than ever the ideal medium to promote your brand to your customers and prospects.

 

More spontaneous than a classic corporate film, the corporate video report plunges your audience into the heart of your universe. An authentic mode of communication that humanizes your speech and allows you to stand out from the competition.

 

What is institutional reporting?

 

An integral part of your marketing strategy, corporate film or corporate video can be presented in different formats. Taking up the codes of journalism, corporate video reporting adopts an immersive angle that is similar to that found in television news. 

 

Lasting a few minutes, the institutional report reveals the backstage of your company through :

 

  • testimonials and interviews of your employees, customers or business partners, filmed at their workplace 
  • a presentation of your company's daily activity or the summary of a specific event (seminar, company gala, launch of a new product...);
  • demonstrations of products or services.

 

Shot on location, the corporate report is often accompanied by a voice-over. It can also incorporate computer graphics and animations to punctuate the sequence of scenes or illustrate a particular concept.

 

 

 

What are the advantages of this communication format?

 

Increase your visibility with your B2B target group

 

Now ubiquitous on the Internet, video accounts for 80% of global web traffic. YouTube has thus become a search engine in its own right, the most widely used after Google. Video is therefore an ideal communication medium, especially in the current context, where the rules of social distancing are increasing the use of smartphones, computers and tablets.

The B2B sector is no exception to this trend: more than 70% of B2B buyers watch videos as part of their purchasing process to find the information they need (source: Think with Google). 

 

As part of a logic of virality and SEO, the corporate video allows you to improve your visibility and develop your community on the web via :

 

  • integration on your website;
  • sharing on social networks and online video platforms;
  • broadcasting on your web TV.

 

The corporate video report is also a valuable aid to facilitate the work of your sales representatives in the absence of trade shows.

 

Enhance your image and humanize your discourse

 

More constructed than a videoconference, but less formal than a traditional institutional film, video reporting highlights your teams and your know-how. Dynamic and realistic, it takes the viewer behind the scenes of your company, without falling into the trap of a simple documentary.

 

The process of live on-camera interviewing gives pride of place to the human element and creates a feeling of proximity that lends credibility to the message conveyed by your brand. With a less marketing approach than a promotional video or advertising sport, this format provides transparent information that builds trust and promotes buy-in.

 

 

 

 

Convert your prospects and develop your employer brand

 

Corporate video reporting brings a touch of authenticity that sets you apart from your competitors. This unique format allows you to increase your notoriety, generate qualified leads, acquire new customers and thus increase your turnover.

 

Because it highlights your employees and the commitment of your teams, the corporate video can also be used as part of your HR strategy:

 

  • in external diffusion, to communicate about your business, attract and recruit new talent;
  • in internal diffusion, to welcome, train and retain your employees.

 

How to make a corporate video report?

 

Quick to shoot and edit, video reporting is nonetheless a complex exercise. For a professional result, it is recommended to be accompanied by an audiovisual production agency.

 

A preparation stage is necessary beforehand in order to select the speakers who will appear in the video report. They must feel comfortable enough in front of the camera to guarantee a natural and sincere speech, a vector of attachment to your brand. Finally, the filming locations must meet certain technical constraints (sound, light, access, etc.) and be tidy enough to enhance your working environment.

 

Autour de l'Image takes the time to immerse itself in your universe to build a message adapted to your targets and objectives. We carry out all the stages of the realization of your corporate video report:

 

  • synopsis and storyboard;
  • plan sequencing ;
  • shooting in your premises or in studio ;
  • de-rushing and assembly ;
  • graphic design, integration of soundtrack and subtitles.

 

Would you like to entrust us with the production of your corporate video report? Contact us to talk about your needs!

 

About the author

Philippe Rigault

Philippe Rigault is the founding President of the agency Autour de l'Image. He assists clients in the development and animation of their communication strategy, combining advice, creativity, mentoring and common sense. Autour de l'Image is a global communication agency that simplifies the life of entrepreneurs. It brings together all the communication and marketing skills needed to develop sales and brand awareness.

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