Content strategy

Content Strategy

A well thought-out B2B content strategy can capture and convert your audience. It's a powerful lever toacquire qualified leads for your company.

Attract, engage and transform your prospects

Content marketing is the creation of informative and relevant content to engage your potential customers and build loyalty. Approved by 75% of B2B buyers, the distribution of high value-added content allows you to :

  • show your expertise and know-how in your sector of activity by providing advice and explaining how your products and services work;
  • Qualify your prospects and accompany them throughout the purchasing process thanks to lead nurturing;
  • improve your search engineoptimization;
  • drive traffic to your website;
  • Maximize your conversion rate (subscribe to a newsletter or webinar, request a quote, download a white paper, purchase a product, etc.) ;
  • develop your brand awareness and interactions with your target audience on social networks.
  • increase your commercial results and your turnover.

Thus, B2B content marketing offers an excellent return on investment to generate sustainable leads and sales. Based oninbound marketing, it is an alternative to traditional advertising, effective only in the short term and increasingly ignored by prospects.

What is the content marketing strategy?

The success of your content marketing is based on the implementation of a content strategy that includes the following actions:

  • definition of clear, measurable and achievableobjectives;
  • analysis of your competitive environment ;
  • elaboration of an editorial charter ;
  • monitors current topics in your sector of activity, in order to offer the most relevant and interesting content at the right time;
  • choosing the types of content best suited to your audience: blog articles, white papers, case studies, videos, product sheets, computer graphics, etc. ;
  • production of quality content, in line with the needs of the target and your objectives;
  • implementation of a multi-channel distribution strategy (website, social networks, emailing) to promote your content;
  • optimization of your publications to appear in good position on search engines ;
  • planning, administration and moderation ;
  • performance measurement.

Marketing automation makes it easy to adapt the type of content to the target and its degree of maturity in the sales cycle.

How to develop an effective content strategy?

The implementation of a content marketing strategy requires time and resources to ensure the quality and regularity of publications, analyze their impact and make the necessary adjustments. If your SME does not have the human resources in-house, you can call on a communication agency.

Autour de l'Image accompanies you in the implementation of content marketing that attracts, engages and converts:

  • We identify the right media for your company and develop a content strategy targeted at your audience and adapted to each network (Facebook, Twitter, LinkedIn, Instagram, etc.).
  • We advise you on the editorial line to adopt and draw up an editorial schedule.
  • We constantly measure the effectiveness of the actions deployed in order to create content adapted to your community and thus encourage its involvement.

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