An essential element of your visual communication, graphic design is the first impression perceived by your target. It conveys your values and generates emotions that serve your objectives.
In an increasingly competitive context, the development of a strong visual identity is essential to stand out from your prospects. Graphic design consists of creating, choosing and using the visual elements that allow you to differentiate yourself: colours, illustrations, photos, pictograms, typography, layout, etc. It is declined on your logo, symbolic representation of your company, as well as on all your communication supports:
Graphic design allows you to convey essential information to your audience, such as your positioning and values. The graphic designer uses your graphic charter to develop a coherent visual communication strategy adapted to your target audience.
Graphic design is the visual transcription of your brand identity. It is the first point of contact with your audience and is therefore of paramount importance. An essential vehicle for the messages conveyed by your company, " le design is the silent ambassador of your marque ", according to American graphic designer Paul Rand. The use of graphic codes specific to your target audience and your business creates a sense of belonging and unites your community around common interests.
Your prospects and employees can thus find themselves in the values that you defend, and identify with your brand, which encourages commitment and conversion. Graphic elements must be carefully chosen to create emotion and connect with your future or current customers. Aesthetics are also important: a harmonious, clear and simple design inspires confidence and enhances your know-how, your products and your skills.
The communication agency Autour de l'Image accompanies you on missions of graphic design, punctual or longer term. We position ourselves as your outsourced graphic studio for the creation, the modeling and the execution of your various communication supports:
You benefit from a dedicated team consisting of a project manager and a graphic designer. Responsive and attentive to your needs, they advise you and ensure the graphic design, development and production of your printed materials. You have a perfect visibility on your budget and deadlines.
