Email marketing allows you to generate qualified leads andmaintain customer relationships. Inexpensive, customizable and easily automated with marketing automation tools, it has an excellent return on investment.
In addition to a good visibility on search engines and social networks, email marketing remains the best tool to send a personalized message to your prospects and customers. With email, you target a list of contacts, know who was reached, who opened, who clicked and therefore who to prospect in priority to develop your turnover.
Depending on the degree of maturity of the target, you can use different types of email marketing :
Emailing automation consists in automating the sending of targeted emails triggered throughout the user's progress through the conversion tunnel: welcome message, reminder in case of abandoned shopping cart, etc.
Based on the objectives of your marketing strategy, the implementation of an emailing campaign goes through the following steps:
To generate and transform more leads while focusing on your core business, you can call on our communication agency. Autour de l'Image takes care of the creation and management of your email marketing campaigns on your behalf.
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