Social Media
Aero School is the French leader in the tourism and aviation sectors, offering training in aeronautics and languages as well as personalised support towards employment. Aero School is also a DGAC-approved practical examination centre and a TOEIC examination centre approved by ETS Global.
Set up during the confinement in spring 2020, to remedy the lack of interactions, Aero School's Instagram live quickly became a habit to communicate about its trainings, answer candidates' questions and more generally, keep in touch and stay in touch with its audience. An appointment was then created every last Wednesday of the month at 4pm to humanise the company and show candidates the desire to interact easily and authentically with the community.
In order to guarantee the effectiveness of the live event, each event is announced in the form of animated visual publications on D-2, D-1 and D-D on all of Aero School's social networks: LinkedIn, Facebook, Twitter and Instagram. A reinforcement, with the sharing of Instagram stories, has also been put in place, including countdowns, to allow Internet users to activate an alert before the start of the live event.
On average, 100 visitors are connected simultaneously per live. In order to structure the events and reach a maximum number of people, a different theme is highlighted each month: registration, financing, CCA training, TOEIC exams, etc. Occasionally, guests and aviation professionals are also invited to take part in the live event via the organisation of a live show.
At the end of each live, a share is made on IGTV, as well as a repost in a story, in order to turn a short-lived live into a permanent content.
Beyond being a communication tool for Aero School, this campaign aims to increase its community and visibility on Instagram while building strong links between the company and its customers. By increasing awareness and engagement, this presence on Instagram aims to generate traffic to its website www.aeroschool.fr and registration requests.
