Are you running an SME or a start-up in the B2B sector? Do you want to promote your organisation, your brand, increase awareness, make your products or services known and acquire new customers in order to develop your sales?
For this, it is essential to put in place an effective and targeted communication strategy. And because your time is precious, you can call on a communication agency to advise and accompany you in this process.
But what is the practical use of a communications agency? What benefits can it bring to your company and how to choose it well? We'll explain it all to you.
The communication agency advises and accompanies its clients on a daily basis in the development of their company's internal and external communication.
Depending on your sector of activity, your objectives, your target audience and your budget, the agency defines the best strategy to implement through different communication media:
There are two types of communication agencies: the so-called " globales " agencies and specialized agencies.
Global agencies such as Autour de l'Image take care of all aspects of your communication:
In consultation with you, the communication agency draws up a communication plan, manages and monitors production, and then measures the effectiveness of the actions carried out.
Communication is a vast field that encompasses a wide variety of activities. Some agencies are experts in one or more themes:
The brand is an asset of your company. Through the development of your brand platform, the agency establishes the guidelines (values, vision, mission) that will guide all your communication actions in order to :
This document ensures the consistency of all your messages to maximize their impact.
As the boss of a small business or start-up, your days are certainly already busy running your company. You probably have better things to do than devote yourself to creating a website or managing your social networks.
Entrusting these time-consuming tasks to an agency gives you the opportunity to concentrate on your core business and simplify your life as an entrepreneur. In addition, you save on the hiring of an employee, which represents a significant cost for a small structure.
Finally, thanks to the actions implemented by the agency, you increase your visibility which allows you to generate leads and revenues.
The development of a coherent and effective communication strategy cannot be improvised: not everyone is a good communicator!
The agency brings you experience and know-how by relying on a multidisciplinary team of men and women with varied skills :
You benefit from the advice of communication experts who work together on your project for a guarantee of quality and results.
It is sometimes difficult to have an objective view of one's own business. Being both judge and party can distort your analysis and lead you to make bad decisions.
By taking a fresh outside look at your project, the agency helps you identify opportunities or gaps that you may not see. It takes into account your entire environment (business sector, competitors, customers) in order to better identify your strengths and target your market.
A true partner you can trust, it guides you in your strategic choices to develop your business over the long term.
The communication agency provides you with a project manager who supervises the different stages of your project:
You also benefit from a follow-up of results thanks to relevant performance indicators (KPIs) that allow you to evaluate the success of the communication actions put in place.
There are many communication agencies, especially in large cities like Paris, and it can sometimes be difficult to find your way around. Before starting your research, it is essential to answer a few questions to help you define your project. Do you want to create your website or a company blog? Increase your visibility on social networks? Change your logo? Improve your natural referencing? Or simply develop your sales?
Also take the time to draw up a set of specifications (in digital or paper version) specifying the following points:
This increases your chances of choosing an agency that perfectly meets your needs and with whom you can build a lasting relationship.
Have you identified a communications agency that might be right for you? Conduct your own investigation to find out about its reputation and professional skills:
The first contact (by e-mail, telephone, or in person) will provide you with information on the human qualities of the manager and the team. A good agency must be attentive to your needs in order to integrate your problems and provide you with appropriate solutions.
Since 2007, our consulting agency in B2B communication and marketing has been helping you develop your sales and reputation in a sustainable way. We offer entrepreneurs who are the owners of start-ups, SMEs or ETIs a comprehensive support around three areas of expertise:
Composed of a collective of talents, Autour de l'Image brings you creativity, reactivity and efficiency in the deployment of your communication strategy. Our recommendations are based on an understanding of your company, your business issues and your target audience. We set up tools adapted to the size of your structure, your culture and your budget.
What characterizes our team: simplicity, benevolence, availability, listening, open-mindedness... and good mood! We are very attached to developing a relationship of trust with our customers.
Do you recognize yourself in our values? Contact us to discuss your needs!
