Your WordPress website is your showcase on the internet and it is essential to maintain and optimize it for good performance. Whether it's regular updates, installing extensions and plugins, maintaining SEO content or tracking Google Analytics data, maintaining and optimizing your website takes time, attention and practice to find the right tools. In this article, you will discover why maintaining and optimizing your WordPress website is so crucial.
The success of a website is directly linked to its maintenance and optimization in real time. A WordPress website will not be efficient or reliable if good technical, SEO and content practices are not respected.
Web maintenance is therefore very important to ensure optimum security and stable performance.
When a website is not properly maintained, it may have bugs, errors or incompatibilities that affect its operation. These problems can lead to data loss or security issues that can have serious consequences not only for the users of the site but also for your company.
The steps of web maintenance :
Rather than doing this tedious task yourself, outsource the management of your WordPress site to a professional. By outsourcing this work to a WordPress specialist, you can focus on improving your marketing strategy with detailed reporting from the professional responsible for monitoring.
SEO optimization is essential if you want to increase organic traffic to your website. This involves identifying the best SEO opportunities that your company should apply to in order to increase the ranking in natural search engine results.
With the right content and the appropriate use of WordPress extensions, your potential customers will find your business more easily via Google or Bing.
SEO consists of three main points: production of quality content, technical optimization of the site and presence on social networks. Quality content is the cornerstone of SEO.
That's why you need to produce relevant, unique and SEO optimized content.
To help you generate more organic traffic to your WordPress website, you can use tools such as Yoast SEO or Google Analytics. Yoast SEO is the most popular tool to optimize SEO and performance on search engines.
It offers a complete analysis of your site's content and personalized advice to improve your ranking in search results. Google Analytics not only allows you to track the number of visitors to your site, but also to analyze user behavior and determine the best strategies to convert those visitors into paying customers.
As an alternative to Google Analytics, you can use Matomo, a tool approved by the CNIL which allows you to avoid the constraints of the RGPD. Our agency has made this choice in order to guarantee our customers a secure data and a better user experience.
A good SEO strategy involves the regular production of rich, search engine optimized content. Articles should be well structured with appropriate tags, relevant external links and a catchy title.
All of these elements are important because they determine whether your content will be visible on the natural results of search engines.
To maintain the optimal performance and security of your WordPress website, it is important to perform a periodic audit and examine the behavior of users on your site.
Matomo is a free European tool that allows webmasters to observe the use and behavior of visitors to their website. The tool gives a better understanding of the type of audience that comes to your site, how they get there, which pages they visit etc.
This way, you can monitor the progress your company is making with the work of the marketing staff.
As your website starts to gain popularity, you will start to notice a decrease in performance and loading speed. To fix this problem, you can use plugins such as W3 Total Cache, WP-Optimize or WP Rocket to optimize the source code and compress the content to improve the site speed.
At Autour de l'Image, we prefer to use WP Rocket. This plugin allows you to clean up your site's cache, improves the display speed of your site and therefore provides a better user experience.
Social networks can be very helpful in improving your ranking in natural search engine results. Links to your website on different channels (Facebook, Twitter, Instagram etc.) are considered as positive signals by search engines, allowing you to get more visibility on the internet.
Ongoing optimization and maintenance are essential to ensure that your WordPress site remains current and successful. This requires a regular investment of time and money - however, this effort is necessary if you want to increase organic traffic, attract more potential customers, and ensure maximum security and stable performance.
