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New visual identity for Autour de l'Image


The fruit of our expertise in visual identity, our new brand block embodies the spirit and values of our agency.

Beyond design and aesthetics, the choice of colours, logo, typography and brand signature respond to a very precise symbolism. This is what we offer you to discover.

Red and black

A red pictogram on a black background: these colours were not chosen at random, but in line with our brand image.

In the collective imagination, black symbolizes elegance. Associated with sophistication and luxury, it is the timeless colour of the famous little black dress or tuxedo. Black also embodies simplicity, sobriety and rigour. It is not a colour in the true sense of the word, but rather the result of the absorption of all colours, which gives it a certain note of mystery.

In colour psychology, red evokes emotion and passion. The vision of this hue stimulates the mind, improves blood circulation and drives us to action. A vivid colour par excellence, red does not leave us indifferent and reveals our character. Its intensity reflects the image ofa dynamic and passionate team, resolutely turned towards the future.

A logo loaded with symbolism

Simple and uncluttered, the pictogram is reminiscent of the aesthetics of a tribal motif. At first glance, it is the stylized curve of an eye that attracts ours, black on a red background. An observant, voluntary and determined look, focused on the client's problem to respond as effectively as possible. The two upper lines represent the eyelashes, but also liveliness, curiosity and astonishment. Because to be creative is to surprise the other and to surprise oneself.

A second level of reading reveals a spiral. Omnipresent in the Universe, from the infinitely small to the infinitely large, from the double helix of DNA to the whirlwind of the galaxies through plants and shells, the spiral represents the creative breath of life. It is the symbol of movement, of openness to the world and to others. It is not a tornado that moves in a disorderly fashion, but a force that gravitates around a central point, materialized by the pupil, and gains power. By its double nature, both axial and evolutionary, the spiral embodies a principle of durability.

A modern and refined typeface

The agency's name adopts a more legible typography, both current and timeless. Words are linked, because that's what gives meaning to ideas. The white contrasts with the black background. Only the word "image" is highlighted by the colour red, which makes this element come alive, like the brand image that is built up day after day. This is our raison d'être and our core business: everything revolves around the Image.

A signature without frills

No pompous slogans, hollow promises or grand concepts. Simplicity is the order of the day with a sober and effective brand signature that can be summed up in the title of our profession: communication consultancy agency.

Our expertise in visual identity

Autour de l'Image helps you create your logo and graphic charter. We design and create for you a tailor-made brand block, reflecting your values and your activity, in coherence with your specifications and your brand platform.


About the author

Philippe Rigault

Philippe Rigault is the founding President of the agency Autour de l'Image. He assists clients in the development and animation of their communication strategy, combining advice, creativity, mentoring and common sense. Autour de l'Image is a global communication agency that simplifies the life of entrepreneurs. It brings together all the communication and marketing skills needed to develop sales and brand awareness.

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