Thanks to their short format and graphic appearance, 2D or 3D motion design video animations are ideal for capturing the attention and engagement of your target audience.
Motion design, also called " motion graphics design ", can be translated as " conception graphics animée ". This type of animation consists of giving movement to graphic elements (shapes, pictograms, illustrations, texts, photos, etc.) to create a video, often relatively short (a few minutes).
2D or 3D motion design animations fit perfectly into your B2B communication strategy. On your website or social networks, they allow you toillustrate complex ideas in a simple and visual way thanks to the almost infinite range of possibilities offered by digital creation:
You can thus clarify your processes, develop and humanize your sales pitch to your prospects. The freedom of graphic style allows you to give the animated video the aesthetics and tone adapted to your target. Moreover, motion design does not require any filming equipment and is therefore generally faster and cheaper to produce than an institutional film in real shooting.
Motion design allows you to present a short presentation, argument or demonstration in a short format that can develop commitment to your brand. Indeed, video is the most powerful and shared media on the web:
Motion design animations therefore offer all the ingredients to viralize your communication and increase your visibility among your prospects. It's an excellent way to surprise them and modernize your image thanks to new technologies.
Realizing a motion design requires a wide range of skills: graphic design, 3D animation, special effects, video editing, etc. In collaboration with a team of motion designers, we create your 2D or 3D animated film in 7 steps:
