SEO and Search Engine Optimization

TheSEO optimization of your website allows you toimprove your natural referencing in order to position yourself at the top of Google's results and generate qualified traffic on the long term.

Improve the visibility of your website

There's no point in having the most beautiful site in the world if no one consults it! In order for your customers to find you, you have to appear at the top of the search engine rankings (Google, Yahoo, Bing and so on). In fact, nearly 9 out of 10 Internet users do not go further than the first page of results, and the first link displayed alone gets a third of the clicks.

Natural referencing or SEO (Search Engine Optimization, which can be translated as " optimisation for the engines of recherche ") aims to improve the positioning of your web pages on the keywords typed by your prospects. The optimization work involves the implementation of a number of good practices that also help to improve the user experience (UX).

A well-optimized site generates qualified organic traffic because it attracts visitors who are truly interested in your products or services. Contrary to paid advertising or sponsored links, which have a limited effectiveness in time, natural referencing produces lasting effects. It therefore offers an excellent return on investment (ROI).

Set up a natural referencing strategy

A website " SEO friendly " must meet a series of technical and editorial criteria:

  • criteria " on-page ": site architecture, url structure, html tags (title, meta description), keywords, internal links, absence of duplicate content, ALT attributes of images, page loading time, robots.txt file, sitemap, mobile compatibility, etc.
  • criteria " off-page ": popularity of your site, quality of external links (backlinks) and anchors, sharing on social networks, etc.

 

A good SEO strategy is designed in 7 steps:

  • audit the structure of your site and its technical performance;
  • perform an SEO analysis of the content of your site (referenced keywords);
  • define your buyer personas, i.e. the targets you wish to address;
  • identify the research intentions of these targets;
  • translate these research intentions into relevant keywords;
  • create quality content that responds to this search and optimize it;
  • develop netlinking (inbound links and internal networking).

Our services in SEO and Search Engine Optimization

With more than 200 optimization levers and regular updates, seducing Google's algorithm requires advanced skills and constant monitoring. If you don't have the time and resources you need, you can call on our agency.

Autour de l'Image uses Semrush, one of the best SEO tools, to perform a technical audit of your site and those of your competitors. We then proceed to theSEO optimization of your pages:

  • analysis of the number of pages referenced on your entire site and their loading speed;
  • detection and removal of duplicate content;
  • development of external links;
  • identification and resolution ofindexing problems ofyour web pages.

We also support you in the production of optimized content in order to improve your referencing and your ranking in the results of the main search engines.

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