TheSEO optimization of your website allows you toimprove your natural referencing in order to position yourself at the top of Google's results and generate qualified traffic on the long term.
There's no point in having the most beautiful site in the world if no one consults it! In order for your customers to find you, you have to appear at the top of the search engine rankings (Google, Yahoo, Bing and so on). In fact, nearly 9 out of 10 Internet users do not go further than the first page of results, and the first link displayed alone gets a third of the clicks.
Natural referencing or SEO (Search Engine Optimization, which can be translated as " optimisation for the engines of recherche ") aims to improve the positioning of your web pages on the keywords typed by your prospects. The optimization work involves the implementation of a number of good practices that also help to improve the user experience (UX).
A well-optimized site generates qualified organic traffic because it attracts visitors who are truly interested in your products or services. Contrary to paid advertising or sponsored links, which have a limited effectiveness in time, natural referencing produces lasting effects. It therefore offers an excellent return on investment (ROI).
A website " SEO friendly " must meet a series of technical and editorial criteria:
A good SEO strategy is designed in 7 steps:
With more than 200 optimization levers and regular updates, seducing Google's algorithm requires advanced skills and constant monitoring. If you don't have the time and resources you need, you can call on our agency.
Autour de l'Image uses Semrush, one of the best SEO tools, to perform a technical audit of your site and those of your competitors. We then proceed to theSEO optimization of your pages:
We also support you in the production of optimized content in order to improve your referencing and your ranking in the results of the main search engines.
