Formalized by your logo and graphic charter, your visual identity embodies your brand image and conveys the values of your company.
Effective branding is based on a strong visual identity consistent with the spirit of your brand. A successful graphic design expresses your company's activity, values and ambitions through judiciously chosen visual elements: colour palette, shapes and patterns, typography, illustrations, photographs, etc.
Your visual style should capture the essence of your brand to create an emotional connection with your current and future customers. Beyond pure aesthetics, a good graphic identity is one that is recognizable, engaging and remembered. It is not necessarily the one that appeals to the greatest number of people, but the one that attracts the profile of prospects that match your personas. It delivers a clear and readable message that contributes to the marketing positioning of your company.
The branding block is a simplified and stylized graphic representation that symbolizes your company. It usually consists of the logo or logotype associated with the brand name written in a specific typography. It can also include a slogan or baseline, also known as a brand signature. Applied to your various communication media and products, the professional logo reinforces your brand image.
The graphic charter is a working and reference document for the use of your company's visual identity. Intended for internal and external use (your web designers or printers for example), it is composed of the following elements:
The communication agency Autour de l'Image designs and creates a tailor-made visual identity, meeting your specifications and perfectly adapted to your sector of activity. We ensure the creation or the redesign of your logo, its graphic charter and its declension on all your communication supports. Our work is based on your brand platform according to the following process:
