Mascot
ALTEN supports its customers' development strategy in the areas of innovation, R&D and information systems.
In order to promote Alten's employer brand among young engineers and encourage their recruitment, Autour de l'Image designed and produced a mascot capable of conveying the company's values and promoting it to this student audience.
A human mascot was created and different versions in print and for social networks were used during the Challenge du Monde des Grandes Écoles, in order to develop support and commitment.
