Search engines are like portals to the best content to answer the queries and intentions of Internet users. Understanding how to leverage search intent and related keywords can help you boost your visibility and improve your product or service's position in natural search engine results. In this article, we will share our effective SEO tips so that you can find the exact type of keyword, question or tool that maximizes online presence and fuels the winning SEO strategy for your business.
Intent is the term that describes the reason why a user makes a query in a search engine. Today, in order to reach the top of the search results, it is necessary to understand what the reader's intention is behind a given keyword.
Search intent refers to what the user wants to find as information or product by using the keywords in his query on a search engine. Search engines have evolved and can now identify the hidden intent behind each type of query and provide relevant results that match the users' expectations.
Understanding this intention allows webmasters and marketers to adapt their content according to the types of intentions behind the keywords.
There are generally three main types of intent : informational, transactional and navigational.
Useful tools for understanding search intent include Google Analytics, Matomo and Semrush. These sites give you information on current keyword trends, the total number of queries associated with the keyword, and concrete examples to explore.
First of all, you will have to identify the terms specific to your subject or service that correspond to the expectations of Internet users from search engines. Emphasize the short and long sentences that correspond to your subject.
For example, if you're searching for keywords for a product page, you can try phrases like "Cheap electric lawnmower" and "Buy cheap electric lawnmower".
Once you have identified the relevant keywords related to the search intent, it is time to structure the content accordingly. For example, if the user is looking for information, you'll need to create a detailed and well-organized guide with questions and answers or an FAQ page.
In the case of a transactional intent, your goal will be to highlight the benefits of your product/service and provide complete information on pricing & options available.
When writing content that is relevant to Internet users, make sure you clearly answer the question being asked and rely on reliable and relevant sources. In the case of transactional content, you should also make sure that you are comprehensive and do not leave out anything that could influence the final purchase decision.
Understanding the type of intent behind a query can help you optimize your content according to the search engine requirements and maximize your organic visibility. You can optimize each individual web page according to the type of intent behind each keyword to significantly improve your ranking.
To evaluate whether your intent-based SEO strategy is effective or not, you need to track keywords and analyze organic traffic to your website. This way you can identify which keywords are working well for your content and deduce if the intent is being served correctly. Semrush is the ultimate tool. It allows you to analyze your competitors' keywords and identify the most relevant intents to guide your SEO work.
To get the most out of your intent-based SEO strategy, it's important to keep your content up-to-date with current trends and changes in user queries. Also, make sure to optimize your titles & meta descriptions in line with the intent of each keyword to encourage users to click on your pages.
