Incos website gets a facelift

Header realisation Incos

Presentation of the client

INCOS advises its b2b customers onpurchasing and implementing services. The firm specializes in on-site cleaning. For the past 33 years, it has been helping clients to manage their hygiene and cleaning, multiservices, mail and factotum and, more recently, multi-technical, reception, security and safety needs on their premises.

 

Production - Incos-4
Production - Incos

Challenges

Incos is a family business built up over two generations. The new website had to capitalize on the company's rich history, while looking ahead to the challenges it will face in the years to come, in particular by integrating new service businesses . In addition, it was essential that the site emphasize a key element of Incos: process control.

Solution

Autour de l' Image chose to start from scratch. The site was designed around our understanding of our businesses and how they are intertwined. The content was co-written with the Incos teams to reflect the firm's DNA. Greater emphasis was placed on case studies and customer references, to give full dimension to a firm that supports major players but was not sufficiently aware of it.

Production - Incos

 

Impact

  • The new site features more editorial content to enhance its natural referencing
  • The number of sessions per user increased by +27%.
  • The average time spent on the site has risen sharply, from 34" to 1'39
  • The number of page views per session increased by +56%.
  • The bounce rate dropped to 11%, Incos being clearly identified as a consulting firm and not a hygiene and cleaning service provider.

 

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