LILAMAG specializes in the after-sales service of biomedical equipment and the training of biomedical technicians. As assemblers of expertise, LILAMAG implements comprehensive offers, tailored to the needs of healthcare establishments, to ensure that they always have reliable, high-performance medical equipment at their disposal, for better patient care.
The new identity had to synthesize LILAMAG's 3 areas of expertise
The identity has been redesigned both graphically and typographically.
As LILAMAG operates exclusively in Africa, it was essential to include this element in the logo.
The ECG trace creates a connecting line across Africa, bringing life to the identity.
The typeface is resolutely modern and techno, reflecting the company's core business. The two red dots add a graphic touch to the typeface and form a link with the symbol.
