Lyonbiopole: Redesign of 3 biotech websites

Presentation of the client :

Autour de l'Image assisted Lyonbiopole, a competitiveness cluster and catalyst of the health innovation ecosystem in Auvergne-Rhône-Alpes, in the redesign of its website, its extranet and its job board. This large-scale project took place over six months and its objectives were to modernize the previous sites in terms of design, to simplify navigation and to find a way to promote their member companies by creating content reserved for members.

Challenges:

One of the major challenges of this project was the redesign of three projects in one: the website, the extranet and the job board. Each project having its own specificities, it was important to have a unity in terms of design but a uniqueness in terms of functioning, while creating bridges between the different sites. We had to create three different specifications, three different schedules and three different wireframes (functional models).

Another important challenge concerned the parts reserved for member companies. A lot of work was done in collaboration with the Lyonbiopole team to determine the content reserved for members and how to generate both acquisition, by engaging companies to become members, and invite existing members to update their profiles.

Solution:

There was a great deal of work to prepare the projects beforehand, both in terms of schedules and specifications and in terms of models. The objective was to interweave the development of the three projects over six months. For Lyonbiopole, it was also necessary to determine the important contents that would be included on the new sites and those that needed to be reduced. This double work carried out before the development allowed the creation of a current design, uncluttered and easily adaptable to the three sites and the implementation of an architecture and an intuitive navigation allowing to easily pass from one site to the other.

Regarding the parts reserved for member companies, the sites have been designed in such a way that certain specifically selected content requires a connection to the member profile, inviting members to update their profile or to create one for non-members.

Impacts:

6 months after the launch of the 3 sites, the numbers are starting to speak for themselves:

• Significant drop in unsolicited visitor volumes, due to the fact that we have removed all obsolete content, some dating back to 2010
• The number of sessions per user has increased by +30%.
• Engagement on the site has increased significantly, as the average time spent on the site has doubled
• The number of page views per session increased by +44%.
• The bounce rate dropped by 95% to 2.27%, which confirms that Lyonbiopole is totally focused on its target audience and offers them engaging quality content