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Benevolence and Kindness in the Professional World: Indispensable Assets in an Aggressive Business Climate


In an increasingly competitive and aggressive business world, where commercial pressure is omnipresent, benevolence and kindness may seem like vanishing qualities. And yet, far from being signs of weakness, these values are essential to building lasting, fruitful business relationships. Yet, in the midst of this commercial jungle, questions are emerging about the place of these human values. Is it still possible to be benevolent and kind while prospering in an aggressive business environment?

Benevolence and Kindness: Business Assets :


Some might consider benevolence and kindness to be signs of weakness in the business world. In an environment where companies compete relentlessly to attract and retain customers, it may seem counter-intuitive to place importance on values such as benevolence and kindness. However, these qualities are not just expressions of politeness, but powerful assets for building lasting business relationships. Kindness creates an environment conducive to trust, a key element in any transaction.



Trust, the cornerstone of sustainable business relationships :


In a tense business environment, trust is the corn erstone of any business relationship. Customers need to feel secure and understood to commit to a long-term business relationship. Caring and kindness create an environment conducive to trust. Acts of kindness, such as active listening, responsiveness and transparency, help build a relationship of mutual trust. A customer who feels understood and respected is more inclined to establish a long-term relationship.



Building a lasting business relationship :


A lasting business relationship is not built on transactions alone, but on mutual understanding and respect. It relies on the quality of human interaction. Benevolence creates a climate conducive to open communication and collaborative problem-solving. Companies that integrate these values into their corporate culture are more likely to retain their customers, as they will feel genuinely considered and valued. When customers feel valued as individuals, they are more likely to remain loyal to a company.



The Customers We Deserve :


It's often said that we get the customers we deserve. This statement reflects the reality that our actions, attitude and values influence the relationships we build with our customers. If we are kind and caring, we will attract customers who share these same values.. These customers will be more likely to remain loyal to our company, creating a virtuous circle in which customer satisfaction feeds the company's growth and reputation.



The Positive note to end on:


In conclusion, benevolence and kindness undeniably have their place in the professional world, even in an aggressive commercial context. These values are not just elements of politeness, but strategic assets that contribute to building lasting business relationships. Trust, the cornerstone of these relationships, emerges naturally when benevolence and kindness are emphasized. By cultivating these qualities, we attract customers who share our values, creating a breeding ground for long-term growth and success.


About the author

Philippe Rigault

Philippe Rigault is the founding President of the agency Autour de l'Image. He assists clients in the development and animation of their communication strategy, combining advice, creativity, mentoring and common sense. Autour de l'Image is a global communication agency that simplifies the life of entrepreneurs. It brings together all the communication and marketing skills needed to develop sales and brand awareness.

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