The Giraffe, the agency's totem animal

 

The Autour de l'Image team has a new and unusual member... With its long, graceful neck, its endless legs and its elegant leopard dress, the Giraffe has made a remarkable entrance into our agency! Chosen to illustrate our slogan "Feet on the ground, head in the clouds", his spotted silhouette now adorns the home page of our website. Discover how our new mascot embodies our values and our way of working.

 

Take a step up to see further

 

Perched on its long legs and with a huge neck, the giraffe observes its environment from a different perspective and thus symbolizes theelevation of the spirit. Its large eyes, hemmed with silky lashes, give it excellent eyesight. Never disdainful or contemptuous despite its tall stature, it looks at the world with a fair and gentle gaze. Often fixed on the horizon, it evokes the ability to see beyond appearances.

 

Like the giraffe, we take a neutral and objective look at your company and your project. Indeed, it is not always easy to "lift your head from the handlebars" when you invest body and soul in your business. With our experience, we have the necessary distance to offer you a 360 degree vision and help you build a long term strategy.

 

Feet on the ground, head in the clouds

 

If the giraffe knows how to take a step back from events, it is nonetheless connected to reality. Its head close to the sky and its legs well anchored in the ground symbolize theunion between the telluric and cosmic forces. At the crossroads of these two opposing but complementary energies, our totem animal represents theharmony between body and spirit.

 

This subtle balance corresponds well to the values of our agency, which combines creativity and pragmatism. "With our head in the clouds, we bring you the touch of originality that will set you apart from your competitors. But we also know how to keep our feet on the ground and rely on our knowledge of the field to help you achieve concrete results

 

The language of the giraffe: speaking from the heart

 

Giraffes are the land animals with the biggest hearts: 13 kilos on average! A true symbol of generosity and kindness. They communicate with each other without shouting, through body movements such as head and neck movements. The giraffe was thus chosen as the emblem of non-violent communication by its inventor, the American psychologist Marshall Rosenberg.

 

"Talking giraffe" means clearly and calmly expressing your needs and feelings, without aggressing the other person. But it also means showing deep empathy and listening attentively (with the big ears of a giraffe...) to understand the other person. It is this sincere and constructive dialogue that we establish with our clients, and that we encourage you to develop through your communication strategy.

 

The symbol of quiet strength

 

Although the giraffe inspires calm and invites us to slow down, it is nonetheless a strong character. Its exceptional size, its inaccessible neck and its formidable hooves discourage the most hardened predators, even the lion which it does not hesitate to fight to protect its own. Its resistance to fatigue (giraffes sleep barely 2 hours a day) and to the lack of water represents the ability to make the most of its resources.

 

At Autour de l'Image, we also help you to become aware of your strengths in order to fully exploit your potential. Because it is by learning to know your strengths, but also paradoxically your weaknesses, that you canact serenely and efficiently.

 

Do you recognize yourself in the values defended by our animal totem? Contact us to tell us about your needs!

 

About the author

Philippe Rigault

Philippe Rigault is the founding President of the agency Autour de l'Image. He assists clients in the development and animation of their communication strategy, combining advice, creativity, mentoring and common sense. Autour de l'Image is a global communication agency that simplifies the life of entrepreneurs. It brings together all the communication and marketing skills needed to develop sales and brand awareness.

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