We need to rethink the way we communicate and work

 

These are turbulent times, but your company needs to ensure business continuity and maintain a link with its customers and employees. We need to rethink the way we communicate and work.

 

What the French have been experiencing for the past few days corresponds to the organization model of the Around the Image teams for more than 10 years. We have the collaborative tools, the working methods and the mind to move your communication and marketing projectsforward... while staying at home.

 

Strategy

In the days to come, once the containment management is done, you will have to rethink your communication plans in order to inform your customers, your collaborators and your partners. The watchword: Reassure

 

Graphic design

Your modelers and motion designers will have to design adapted communication supports, including 2D animation, to illustrate your messages and make them reassuring and intelligible.

 

Web

The development of telework will amplify the weight of digital in commercial relations and push companies to be even more present on the web. You will have to be active, creative, develop adapted sites, make your existing sites evolve and make them secure.

 

Digital marketing

Maintaining the link must be your priority for the coming weeks. Favour emailing campaigns to inform, take control of your social networks to animate your communities.

 

Content Marketing

After the first few days, your prospects and customers will be more and more available to read constructed, quality and argued contents. This is the time to show your resilience and capitalize on the values that characterize your brand. One of these values should be solidarity with your customers, your employees and your suppliers.

 

The coming weeks are going to be sensitive. Autour de l'Image is at your side to give your company a reach and to communicate on your ability to overcome this ordeal while remaining at the service of your customers.

 

It's time to reinvent ourselves!

 

About the author

Philippe Rigault

Philippe Rigault is the founding President of the agency Autour de l'Image. He assists clients in the development and animation of their communication strategy, combining advice, creativity, mentoring and common sense. Autour de l'Image is a global communication agency that simplifies the life of entrepreneurs. It brings together all the communication and marketing skills needed to develop sales and brand awareness.

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